Category Archives: Metrics

Slides from SaaS Metrics Palooza 2023: How To Present SaaS Metrics Like a Pro

Posted on October 10, 2023 | Leave a comment

Last month I spoke at SaaStr Annual 2023 on The Strategic Use and Abuse of SaaS Metrics (video here). When I wrote that presentation I found myself with something of a content blivit on my hands. I had a bunch of strategic things I wanted to say, but darn it, I had a lot of tactical things I wanted to say as well.

While the strategic use of metrics is key, poor tactical presentation of metrics can lead to anything from obsfucation to disaster. Never forget Edwin Tufte’s reminder that tactical presentation mistakes can lead to quite strategic problems, demonstrated via his analysis of a Powerpoint deck that was used in a discussion of the Columbia re-entry decision.

So, instead of trying to jam everything into a single deck, I decided to write two different presentations:

While there is a touch of overlap between the two presentations (e.g., piecemealing), they are designed to be consumed together and reinforce each other, so please take a look at them both.

I have discovered a new mantra in building these decks. Because so many SaaS metrics problems are ultimately driven by a lack of trust, and because templates can do so much to build both trust and alignment, I am now in the habit of repeating:

Templates build trust. Templates build trust. Templates build trust.

I also have a new theme song (and walk-on music) for mistake number seven, excessive use of smoothing. Don’t be a Smooth (metrics) Operator.

I’ve embedded the slides of the SaaS Metrics Palooza presentation below. You can download a PDF of them as well. You can find a video of the presentation at the SaaS Metrics Palooza Website (registration required, but free.)

Thanks to those who attended the presentation and thanks to BenchmarkIt and my SaaS Talk podcast partner, metrics brother Ray Rike, for inviting me.

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Posted in Metrics, SaaS, Salesops

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Video of my SaaStr 2023 Presentation: The Strategic Use and Abuse of SaaS Metrics

Posted on September 19, 2023 | Leave a comment

At some point the folks at SaaStr will release the official video of my SaaStr Annual 2023 presentation, but for now they have posted the livestream from the room, done with some nice edits that cut back and forth between the stage and the slides. It even includes the Q&A at the end.

So, since it’s certainly “good enough” in the current format, I am posting a link to the video and embedding it below. Note that if you somehow end up at the start, you want to advance to 03:42 where the presentation actually begins. The slides are available on Kellblog here.

Thanks to Jason Lemkin and the SaaStr team for having me and thanks to everyone who attended. Enjoy! It’s a fun one.

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Posted in Metrics, SaaS, SaaStr

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Slides From SaaStr 2023 Presentation: The Strategic Use and Abuse of SaaS Metrics

Posted on September 6, 2023 | Leave a comment

This is a quick post to share the slides from my SaaStr Annual 2023 presentation entitled The Strategic Use and Abuse of SaaS metrics. Thanks to everyone who attended the session, laughed at my jokes (yes, there were jokes in a SaaS metrics presentation), asked questions in the session, and who stuck around afterwards to dive deeper into more Q&A.

The slides are available on Google Drive and I’ve embedded them below as well. To see the live video, go here.

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Posted in Metrics, SaaS

Come to my SaaStr Annual Presentation: The Strategic Use and Abuse of SaaS Metrics

Posted on August 30, 2023 | 2 comments

I’m excited to say that I’ll be speaking at SaaStr Annual 2023 as part of amazing speaker line up. The event runs from September 6th to 8th and will be held at the San Mateo County Event Center.

While SaaStr works hard to keep things fresh by limiting repeat speakers, I’m proud to say that I was invited back this year as a fan favorite. While I always write a new, custom presentation for SaaStr (e.g., 2020, 2021, Europa), I thus feel extra presssure this year to keep things new, fun, and exciting.

This year’s session is entitled The Strategic Use and Abuse of SaaS Metrics. It will be held on Wednesday September 6th from 3:30 to 4:15 pm on Plaza Stage C. You can sign up here once you have access to the event portal. (You can register for the event here.)

In this year’s session I’ll talk about:

  • Why I wanted to give this presentation in the first place. I’ll review the problems I’ve seen over and over again in board meetings, monthly reporting, and metrics presentations.
  • The difference between a strategic and a tactical SaaS metrics discussion. (At some point, I’ll do a tactical session on the mechanics of presentating and discussing SaaS metrics, but this session isn’t that.)
  • How to spot a strategic SaaS metrics problem. Do any of these sound familiar: bludgeoning, rat-holing, recalculating, piecemealing, mis-benchmarking, or torturing? (Those are just 6 of the 15 signs I’ll present.)
  • A simple example of twisting SaaS metrics to mislead. (Yes, people actually do this kind of crap.)
  • The root causes of strategic SaaS metrics problems, including a missing foundation, a lack of trust, and a de-linkage from strategy.
  • A SaaS metrics maturity model that I built to help you determine where you are and what to focus on as part of your SaaS metrics journey.
  • The five layers of that maturity model and what you can do at each layer to build your SaaS metrics maturity.

I hope that you will be able to attend SaaStr Annual 2023 and be able to join my session. I look forward to seeing you there.

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Posted in Metrics, Startups, Strategy

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Video of the Balderton SaaS Metrics That Matter Webinar

Posted on June 30, 2023 | Leave a comment

Just a quick post to share the recording of the webinar we did yesterday, where my Balderton Capital colleague Michael Lavner and I discussed the SaaS Metrics That Matter. 

You can find the slides here.  The video is available here.

Thanks to everyone who attended and for the great questions that kept it interactive.

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Posted in Metrics