Subscribe to continue reading
Subscribe to get access to the rest of this post and other subscriber-only content.
Subscribe to get access to the rest of this post and other subscriber-only content.
Comments Off on Video of my SaaStr 2023 Presentation: The Strategic Use and Abuse of SaaS Metrics
Posted in Metrics, SaaS, SaaStr
Tagged SaaStr 2023
This is a quick post to share the slides today’s SaaStr workshop where we discussed the seven things founders should know about sales. This material comes from the Balderton Founder’s Guide to B2B Sales that I wrote and we published last fall.
I’ve embedded the slides below. You can download them on Google Drive.
SaaStr has also provided a video of the session, and I have embedded it below.
Thanks to everyone who attended for being so engaged and asking such great questions.
Just a quick post to highlight that SaaStr has posted the official video of my SaaStr Europa 2022 presentation entitled, The Top 5 Scale-Up Mistakes, that I gave in Barcelona in June. They also published a blog on the session and packaged it into a podcast episode.
The video includes a 30-minute delivery of the presentation followed by a open-mike Q&A for another 30 minutes. Note that I’ve since re-recorded the presentation into a slightly more relaxed 45-minute delivery that is posted on the Balderton Build site.
So, if you want the live version with Q&A, watch this. If you want the studio version, here it is on the Balderton site.
Thanks to everyone who attended and thanks to SaaStr for having me.
I’ll be speaking next month in Barcelona on the first day of SaaStr Europa, held at the International Convention Center on June 7th and 8th. My presentation is scheduled at 11:25AM on June 7th and entitled The Top 5 Scale-Up Mistakes and How to Avoid Them. While I usually speak at SaaStr, this is my first SaaStr Europa, and I’ll be making the trip over in my capacity as an EIR at Balderton Capital.
For those concerned about Covid, know that SaaStr Europa, like its Silicon Valley namesake, is a primarily outdoor and open air conference. I spoke at SaaStr Annual in Silicon Valley last September and between the required entry testing and the outdoor venue felt about as safe as one could in these times. Earlier this year, the folks at SaaStr moved the Europa venue from London to Barcelona to enable this primarily outdoor format.
After historically focusing a lot of my SaaStr content on the start-up phase (e.g., PMF, MVP), this year I thought I’d move to scale-up, and specifically the things that can go wrong as you scale a company from $10M to $100M in ARR. Even if your company is still below $10M, I think you’ll enjoy the presentation because it will provide you with a preview of what lies ahead and hopefully help you avoid common mistakes as you enter the scale-up stage. (If nothing else, the rants on repeatability and technical debt will be worth the price of admission!)
Without excessively scooping myself, here’s a taste of what we’ll talk about in the presentation:
For those in attendance, we will have an Ask Me Anything (AMA) session after the presentation. I’ll post my slides and the official SaaStr video after the conference.
This should be fun. I hope to see you there!
I’d previously posted a video of my SaaStr 2021 presentation, A CEO’s Guide to Marketing, but it was a bit of hack (a link into the stage stream) done favoring time-to-market over production values. In this post, I’m embedding the official SaaStr 2021 video of that presentation, which has improved production values.
Here’s the video:
And here are the slides:
Posted in Management, Marketing, SaaS, SaaStr